We help you achieve your market shift and make an impact.
Helping you find the perfect mix
Callaloo is a Los Angeles-based sustainability agency that is the brainchild of Founder Chike Farrell.
He is a long-time tech marketing executive, agency owner & entrepreneur who believes that tackling sustainability is the challenge of our generation.
Helping you find the perfect mix: Our agency is named for a Caribbean dish that uses a blend of ingredients, often taking varying forms based on the chef’s preference and unique mix of ingredients.
Every organization is after a unique market shift. Orgs focused on sustainable behaviour change have unique needs across comms, content, training & more.
We’re here to help: Our passion is supporting organizations & brands with a shared mission around advancing sustainability & changing the world.
Meet our founder
Across more than 2 decades, Chike has led B2B marketing, advertising agency and training company teams across a variety of impactful projects.
Unique perspective, unique skills: He's built a unique lens into the ways that strategic comms, education and marketing can help to shift behavior.
His career includes marketing roles at Microsoft, Ernst & Young, and over 8 years as a VP Marketing / CMO for high-growth tech startups.
As an entrepreneur, he has previously co-founded the Caribbean Ideas Group, a group of companies in the Caribbean that includes 15-year old ad agency, Caribbean Ideas Synapse, and 3-year old hybrid training company Caribbean Ideas Academy.
Passion for sustainability behavior-change: Chike founded Callaloo to apply his capabilities in strategy, product marketing, demand gen, and content marketing to the challenges of accelerating the world’s sustainable transition.
